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Study of (ICT) for Rural Marketing & Development


  • P.D.V.V.P.F.’s, IBMRD, Ahmednagar, India


The study is based on identifying the effects of "information" bought changes in rural India, and role of ICT to reach to this remote area, for making development within its economic environment. Information is integral part of growth. "Information is power and power is information" ICT purpose is to reach and aware grass root level for its success., whenever same one think of development of the entire country the major aspect must consider is technology. India is the modest of a knowledge revolution, complemented by the opening up of entirely new-vistas in information and communication technology. Information and Communication Technology (ICT) has emerged as an effective facilitator in the development of every society and is a prime driving force in the growth of rural economies. The Rural Market of India is showing an impressive growth largely due to changing lifestyle patterns, better communication network and rapidly changing demand structure of consumers of rural area. With the changing patterns of Rural Market, the role of ICT has increased from providing only the Networks to set-up the basis of updated technological programs in the rural area. It is widely believed that Information and Communications Technologies (ICTs) are effective tools in the development of rural India. Rural people are less knowledgeable rather than their city counterparts. Thus, technological advancement is necessary for every nook and corner of India.


Communication, ICT, Rural Marketing.

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