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Employee Engagement in Corporate Dental Clinics: An Incredible Challenge


  • Dr. Moonje Institute of Management and Computer Studies, Nasik, India


The Indian healthcare sector is expected to reach US$ 100 billion by 2015 from the current US$ 65 billion, growing at around 20 per cent a year, according to rating agency Fitch. Some of the major factors driving the growth in the sector include increasing population, growing lifestyle related health issues, cheaper costs for treatment, thrust in medical tourism, improving health insurance penetration, increasing disposable income, government initiatives and focus on Public Private Partnership (PPP) models Companies - the corporate dental clinics announced their presence with a view to providing comprehensive dental care by specialized professionals. With further expansion of the group Companies diversified into the fields of Contemporary Dental Education, Research and Dental Project Consultancy services and tie up with New York University College of Dentistry. This report gives comprehensive details of challenges ahead of Top Management to maintain ownership of employees as since 2008; healthcare industry particularly in Dentistry; particularly in Maharashtra started adopting new dimensions with new world class treatments and technologies. The Risk ahead of Top Management of Companies has been that their staffs are attracted by other giant Single person private practitioners at large and how it is tackled by Companies Top Management. This paper focuses on current situation in Corporate Dental Clinics and the role top management commitments for the corporate sustainability.


Sense of Ownership, Aesthetic Dentistry, Corporate Dental Clinics

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