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Effectiveness of Social Network Sites (SNS)

Affiliations

  • Maratha Mandir’s Babasaheb Gawde Institute of Management Studies, Mumbai, India

Abstract


Two-thirds of the world's Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 'SOCIAL NETWORKING SITES' has overtaken personal Email to become the world's fourth most popular online sector after search, portals and PC software applications. Facebook has become the largest player on the global stage, dominant in many countries, yet localised offerings have won the day in many others. However, the growth in popularity of social networks - and the resultant broadening audience - is only half the story. The staggering increase in the amount of time people are spending on these sites is changing the way people spend their time online and has ramifications for how people behave, share and interact within their normal daily lives. Consequently, the global media and advertising industries are faced with new challenges around the opportunities and risks this new consumer medium creates. In this paper, researcher attempts to find the effectiveness of SNS and analyse the experience of users. This paper also throws light on usage pattern of consumers.

Keywords

Social Networking, Facebook

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References


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