Total views : 1355

Mutual Funds: An Investment Option from Investors' Point of View


  • Anand Institute of Management, (MBA Programme)


Investment decision for individual investor is concern with various factors. These factors might affect the whole investment process. Mutual Funds have become an important portal for the small size investors. Mutual fund plays a vital role in the Indian economy. The main focus of the study is to know investor's view about the investment preference and motivational factors, especially for mutual funds. This study is of descriptive type research. The target population will be individual investor in Anand - Vidyanagar area of relatively affluent western State of Gujarat (India). The survey will be based on convenience sampling having 100 investors as sample size. The study will try to identify the consumers' preference for various mutual funds and the main reasons for investment in mutual fund schemes. The study will also try to investigate various factors that investor is thinking before selecting a mutual fund company. Overall, the study is focusing on the behavior of individual investors and hence form a part of behavioral finance area.


Mutual Funds, Individual Investor, Financial Behavior, Investment Preference, Financial Decision

Full Text:

 |  (PDF views: 1366)


  • Anand, S. & Murugaiah, V., 2007. Analysis of components of investment performance-An Empirical study of Mutual funds in India. Available through SSRN (social science research networks) e-library (Accessed 14 October 2012).
  • Financial & Business communication, 2008,Making Mutual funds work for you, [online] Available at: [Accessed 5 November 2012].
  • Gupta, L. C., 1994. Mutual funds and Assets preference Society for Capital Market Research & Development. 1st ed. Sky Lark Publications. New Delhi
  • Harrison, T., 2000. Financial Services Marketing. 1st ed. Pearson. Financial education press.
  • Kothari, C.R., 1990. Research Methodology Methods & Techniques. 2nd ed. Wishwa Prakashan. New Delhi
  • Kaplan, S. & Garrick, B. J., 1981. On the quantitative definition of risk, Risk Analysis, Vol.I. No.1, 15 July, 80. Pp.11-27.
  • Patel, J., Zeckhauser, R., & Hendricks, D., 1992. Investment Flows and Performance: Evidence from Mutual Funds, Cross-Border Investments, and New Issues, Japan, Europe and the International Financial Markets,Cambridge University Press, New York, Pp.25-29
  • Panda, K., Tapan & Prava, Nalini., 2001. Customer Orientation in designing Mutual Fund products, ICFAI journal of Applied Finance, Vol 7, No.V, Pp. 5-13
  • Ranganathan, K., 2006. A study of fund selection behaviour of individual investors towards mutual funds with reference to Mumbai city, The ICFAI Journal of Behavioural Finance, Vol III. Pp.2-9.
  • Rajan, R. V., 1997. Investment size based segmentation of individual investors, Management Researcher, 27 April 97, Pp.21-28.
  • Rajan, R. V., 1998. Stages in life cycle and Investment pattern, The Indian Journal of Commerce, 18 May 98 (51), Pp. 2-5.
  • Securities board of India-National council for Applied economic research, 2009, How households save & invest, [online] Available at: docs/1326345117894.pdf. [Accessed 5 November 2012].
  • Shivaji University, 2011, performance evaluation of mutual funds, [online] Available at: [Accessed 3 October 2012].


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.