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Analysis of Problems Faced by Public Sector Banks and Cooperative Banks and Strategies to Overcome w.s.r. to Ahmednagar City

Affiliations

  • IMRRD, Ahmednagar, India

Abstract


Banks in India have undergone various ups and downs in our country. We can divide development phases of banks in four phases viz. prior to nationalisation of banks in 1969, second phase after nationalization when massive expansion of rural branches and lending to priority sector have taken place, third phase i.e. after Narsimham Committee report on Bank Reforms, and now fourth phase i.e. in last decade i.e. first decade of 21st century.

Technology and human capital in banking industry at its peak level to give service to human society. Net banking, core banking, e payment, e statement, online share trading, debit and credit card, door service etc. has revolutionized banking industry. However are all involved in this revolutionary move?. Present research paper highlights the problems faced by bankers in dealing with customers in the light of ever-increasing and changing expectations, competitions from private sector and other banks, tapping untapped 25% rural citizens, service quality problem etc. This paper highlights some of major problems faced by banks today, strategies they have formulated and implemented and innovative suggestions to overcome problems by considering that bank is a service industry component.


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References


  • Apte, Govind(1994), Services Marketing , Oxford Press.
  • Datta, Rudra, K.P.M. Sundharam (2000), Indian Economy , Sultan Chand Publications, New Delhi.
  • Hoffman, K. Douglas and John E.C. Bateson, Essentials of Services Marketing: Concepts, Strategies, and Cases, Thomson South Western Publications, 2nd edition.
  • Kotler, Philip,and Makens Bowen John, Marketing for Hospitality and Tourism Pearson Education Publication, Third edition.

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