Total views : 524

Market Mechanism and Functionaries of Local Haats:An Empirical Study in the Garo Hills Districts of Meghalaya


  • Department of Management, North-Eastern Hill University, Tura Campus, Meghalaya, India


Haats play a significant role in tribal settings since the market is not just a mere place of buying and selling but it is also a place for socializing, meeting distant friends and relatives. It is also a medium for passing down information from urban to rural communities. The present paper tries to explore the market mechanism in the functioning of the local haat system and the role of market functionaries which play a vital role in maintaining the effective functioning of market centers and in the development of the local haats in the Garo hills region of Meghalaya. The study reflects on the commodity structure of local origin as well as commodity brought from outside of Garo Hills Region. The study further brings out the dynamics of local haat participants, market agents and middlemen. Empirical findings reflect the vital roles that they play in the haats of Garo hills region.


Haats, Garo Hills, Market Participants, Market Mechanism, Market Functionaries.

Full Text:

 |  (PDF views: 248)


  • Ali, M. (2009). Geography of Agricultural Marketing-at Grass roots Levels, New Delhi. Pacific Publication.
  • Ali, M. & Neka, M. (2012). Livestock Husbandry and Economic-Sustainability of Small Farmers in Peri-Urban Areas: A Case Study from West Gojjam Region, Ethiopia, Ethiopian Journal of Environmental Studies and Management, 5(2), 207-217.
  • Borthakur, Manjula. (1993).The Periodic Market System: A Comparative Study of Tribal and Peasant Economies with Special Reference to North East India: A Thesis Submitted for the Degree of Ph.D in Geography, School of Environment Science, North Eastern Hill University, Shillong.
  • Deka, N. & Bhagabati, A. K. (2010). Periodic Market System in the Rural Areas of Brahmaputra Valley, Assam: The Case of Muktapur Hat, North Eastern Geographer,36 (1&2), 65-79.
  • Hugar, S.I. (2000). Traditional And Non Traditional Market Exchange: A Study In Spatial Development, G.K. Publishing House, Varanasi.
  • Kashyap, P & Raut S. (2006). The Rural Marketing Book: Text and Practice, Biztantra, New Delhi.
  • Kashyap, P., & Raut, S. (2010). The Rural Marketing Book: Text and Practice, Biztantra Publications, New Delhi.
  • Krishnamacharyulu, C.S.G. & Ramakrishna, L. (2011). Rural Marketing, Text and Cases, Third Edition, Pearson Education.
  • Krishnamurthy, R. (2000). Market in Frenzy, Advertising and Marketing, March 31, 98.
  • Mulimani, A. A. & Belgaum, M. S. (2012). Periodic Markets and Rural Development: A Case Study of Haveri District, Golgen Research Thoughts, 1(XI), 1-4.
  • Mulla, S. A. & Mulimani, A.A (2014). Functional Structure of Periodic Markets: A Case Study of Dharwad District, Science Park Research Journal, 1(29), 1-8.
  • Ramakrishnan, R. (2006). Rural Marketing in India- Strategies and Challenges, New Century Publications, New Delhi, 89.
  • Ryngnga, P., & Ryntathiang, B. B. L. (2012). Periodic Market and Rural Development: An Appraisal study of Cherrapunjee of Meghalaya, International Journal of Social Science Tomorrow, 1(9), 1-10.
  • Roy, R. & Basu, T. (2010). A Geographical Study of Periodic Market Places in Kaliyaganj Block Uttar Dinajpur, West Bengal, The Geographer, 57(2), 71-79.
  • Saha, Shomik (2014). The Haat of Rural Economy-Rural India’s Traditional Supermarkets, Journal of Humanities and Social Sciences, Salesian College Publication, Siliguri, 5(2), 51-58.
  • Sarkar, A. Banik, P. & Dattagupta, R. (2014). Resurrection and Being of a Haat: Case Study of Rural Markets of the Eastern Plateau Region, International Journal of Scientific and Engineering Research, 5(12), 365-369.
  • Shrivastava, V. K. (2008). Periodic Markets and Agricultural Development, New Delhi, Independent Publishing Company.
  • Sinha, P. K. & Pradhan, P. K. (2009). Local Market and Environment: A Case Study of Goilkera Block in West Singhbhum District in Jharkhand, Jharkhand Journal of Social Development, 2(1&2), 150-155.
  • Smith, R. H. T. (1971). West African Market Places: Temporal and Locational Spacing, In the Development of Indigenous Trade and Markets in West Africa edited by C. Meillassou, Oxford University Press for the International African Institute, 319-346.
  • Velayudhan, S. K. (2007). Rural Marketing: Targeting the Non-Urban Consumer, Second Edition, New Delhi, Response Books.
  • Wanmali, S. (1987). Periodic Marketing and Rural Development in India: Contributions to Indian Geography, New Delhi. Heritage Publishers.


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.